Leadership Thoughts from Bob Jonas

July 29, 2010

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Thinking Strategically During Times of Business Uncertainty

The question we all face: What do I do during this time of Business uncertainty?

The news channels tell us that the “Great Recession” is over; others tell we are heading for a double digital recession. Who do you believe? Are you waiting for someone to tell you what to believe? Don’t wait. Now is the time to think strategically.

Here is how you overcome the uncertainty:

1. Know what you are trying to accomplish.

· You need to have a clearly and precisely written objective

· You should focus on ONE overarching objective, i.e. “Acquiring 10 new customers by year end.”

REMOVE the UNCERTAINTY by staying focused on your ONE Business Objective

2. Know the differences between your firm and the competition and make sure you are telling the right people.

·   You need to state your Strategy as simply as possible, don’t get fancy

· You need to state the VALUE you offer to your customers

· You need to tell them and re-tell them the value they received…don’t sell. i.e. use social media, voice message, newsletters, PR, advertising all with the same VALUE message

REMOVE the UNCERTAINTY by knowing what you are doing to achieve your objective

3. Be specific in the action steps you will take to implement your strategy.

·   You should pull your team together and obtain alignment to effort

·   You should make sure all team members understand and commit to implement the strategy to achieve the overarching objective

· You should create a 30 day work plan of action steps, i.e. meet with your team on a very regular basis, maybe daily, weekly, semi-monthly or monthly. As least monthly refresh your 30 day work plan.

REMOVE the UNCERTAINTY by driving daily closer to achieve your overarching objective

Don’t just talk about it…do it! Let me know your results.

Posted by Bob Jonas | Filed Under Business Strategy, Strategic Planning 

Comments

One Response to “Leadership Thoughts from Bob Jonas”

  1. online cna classes on August 1st, 2010 1:13 am

    nice post. thanks.

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