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    7 Fundamentals of Growth Planning

    #1 - Confronting Reality

    Assessing your situation . What are your worries? What do you feel good about? Who has the competitive leverage?

    #2 - Set Objectives

    What must you accomplish in the next three years to consider your company successful? How can your objectives be measured?

    #3 - Anticipate the Future

    What are the trends impacting your success? What is changing? Where are the opportunities? What are the mega trends?

    #4 - Your Strategy Statement

    What is your passion? What are you best at? What drives your profitability today? How will you fulfill the future customer demand?

    #5 - Invent Scenarios

    What are the potential scenario outcomes when creating various integrated tactics with the strategy? What 4 strategic initiatives will you choose?

    #6 - Plan Execution

    What are your activities, investments each year for each initiative? How are the expected results and returns each year? Do the returns meet my objectives?

    #7 - Execute

    How will you communicate your execution plans to your stakeholders? Who has the decision authority to make the plans happen? How will the management be agile and flexible to adjust to marketplace changes?

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